Yves Behar

Yves Behar is a thinker. And one thing he thinks about a lot is the future. You can see it in his designs--from his reflective red-lacquered laptop for Toshiba to his elegant closed- toe Footprints for Birkenstock to his refined Aliph Jawbone Headset for cell phones. "I believe design’s purpose is not only to show us the future, but to bring us the future," he states.

The founder of fuseproject ("dedicated to the emotional experience of brands through storytelling"), Behar has been exploring the design world since his childhood in Switzerland. "In Europe, it is double nature to evaluate objects based on how they work and how they look," he explains.

Behar grew up in a bicultural home, influenced by his East German mother and Turkish father. "One is functional and modernist and the other, expressive and poetic," he says. "I always try to marry the two in my projects."

For a relatively young designer, he has had a remarkable career. A graduate of the Art Center College of Design, he started out working with high tech Silicon Valley clients such as Apple and Hewlett Packard, eventually gravitating into the sport, apparel, technology, and furniture arenas.

One of the countless magazine articles written about Behar called him "the multi- disciplinary designer of our time." His long list of awards includes the prestigious National Design Award from the Cooper Hewitt Smithsonian National Design Museum, where his work is part of their permanent collection.

In 2004 he had two solo exhibitions, one at the San Francisco Museum of Modern Art and the other at the Musee de Design et D’arts Appliques Contemporains in Lausanne, Switzerland.

"When working with clients, my philosophy is to connect emotionally through ideas and content rather than style," says Behar. "It’s less about this or that aesthetic and more about meaningful conversations where people come to agreement in terms of approach and direction."

His collaboration with Herman Miller came about through one such conversation. An admirer of Charles and Ray Eames, Behar decided he wanted to do something for the company himself. "Design is very much at the center of Herman Miller’s culture," he says. "So one day I just picked up the phone, called them, and said, ’Let’s work together.?

Four years later, Herman Miller introduced his two brilliantly innovative lighting products, Leaf and Ardea.

Given the wide range of products he works on, it would seem that Behar might have a hard time escaping thoughts of design. Not at all, he says. "I have many outside interests that keep me balanced. For example, I love surfing, windsurfing, and snowboarding. So I spend a lot of time in the natural world, too."

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